Campaigns
In collaboration with a motion designer and team photographers, I spearheaded the art direction and design execution for a high-impact recruitment campaign throughout the 2020-2024 professional basketball seasons. These initiative aimed to elevate team member candidacy, leveraging dynamic visuals and strategic messaging across multiple touchpoints. By harnessing the strength of this partnership, we seamlessly integrated the campaign across highway billboards, digital displays within Little Caesars Arena (Home of the NBA Detroit Pistons and NHL Detroit Red Wings), social media platforms, email blasts, television commercial breaks, and print ads—ensuring a cohesive and compelling brand presence for United Wholesale Mortgage.
United Wholesale Mortgage “Be A Fan” | 2023 | Metro Detroit | Recruiting - Consideration
United Wholesale Mortgage “Be A Fan” Campaign | 2023 | Video for Digital Display Screens| Ballys Sports Network | Awareness
United Wholesale Mortgage “Be A Fan” Campaign | 2023 | Detroit Pistons Commercial Break Rotation | Ballys Sports Network | Awareness
United Wholesale Mortgage ”Be You Here” | 2020 - 2021 | Metro Detroit | Recruiting - Consideration
